WhatsApp earn money it is shocking to listen, but it is true. As of now WhatsApp has established itself as a one-to-one online messaging platform all over the world. WhatsApp puts itself in a strong competitor against other SMS or messaging systems depending on the internet network, offering low-cost messaging services. Depending upon those advantages it has collected more than 200 billion monthly users and gripped them in their platform with a simple, user-friendly interface. Although it originated in the USA, it is hugely penetrated in middle income countries like India and Brazil due to high SMS charge. Unlike other social media platforms WhatsApp does not run any ads or do not take any premium subscription, so some people questioned about, how WhatsApp earn money?
At its earliest stage WhatsApp used to rely on paid subscriptions annually but now it has become completely free for all users after it is acquired by meta. But it does not mean that WhatsApp does not make any revenue, it has discovered some alternative revenue source that helps to make millions of dollars. I will talk about this in detail in this article.
Earlier history of WhatsApp –
Since WhatsApp was developed in 2009 by both Jan Koum and Brian Acton.
At the time it was not planned to create any revenue model because at an earlier stage the platform was heavily dependent upon investment. At its first round of funding, it got investment of 250000 dollars through 5x Yahoo employees. During its second and third round of funding “Sequoya capital’ invested around 60 million dollars.
But soon letter it has realized not to depend upon investment that’s why WhatsApp has introduced its subscription model just costs $1 only. In the first year of installation the app user does not need to pay even a single penny for one year and later they will have to take a subscription $1 annually. The interesting point is that the…
Meta acquisition WhatsApp-
During 2014 it was the most talked news that meta-acquired WhatsApp around the cost of 19 billion dollars becoming its world largest tech acquisition. Since it was acquired, WhatsApp became a part of the meta group, so it does not need to think about its revenue. So meta makes WhatsApp free for all users over the world to accelerate the penetrating throughout the world. Examining the present scenario, I can surely say that this strategy becomes successful. At last, the huge user base will help WhatsApp earn money.
Today’s revenue model -How WhatsApp earn money? –
WhatsApp has more than two billion users monthly or over the world that gives immense power to WhatsApp on social media. At the time there are two official major revenue systems: the WhatsApp business API and the second was WhatsApp pay.
WhatsApp business API –
If you are a small business owner and struggling to contact and engage with your customer to optimize your business strategy according to customer need, only the WhatsApp business API can help you at that moment. WhatsApp business API is specially created for business owners whether it is a small company or a big company, with the specialized automated, interactive WhatsApp messaging system you can connect the majority of your users because WhatsApp is hugely popular all over the world and everybody is familiar with the messaging platform.
Let’s talk about some key features available on it –
There is a need to clarify that WhatsApp business app is free for all that is basically made for very small businesses where WhatsApp business API is a more advanced feature platform to contact a huge number of customers at a time.
Automatic messaging –
Businesses can integrate WhatsApp with their business apps to connect with their customers. With this system the company can send automatic messages to customers such as order or payment confirmation, shipping confirmation and appointment remainder etc.
Media sharing –
Sometimes users come on WhatsApp platform from the website where you have uploaded your WhatsApp link to know about your businesses and make comments about their query. With the automated media chat system, you can automatically send their answers related to queries with the form of pictures of videos.
Auto chat bots –
Kisi se automatic chat reply to system to make a specific reply towards users on their different queries within a second. That is really helpful to solve customer and owners’ satisfaction.
Why should businesses consider WhatsApp –
WhatsApp business API is specifically made for businesses only. This is a simple messaging platform that provides itself to the businesses to connect their customers with messages, it is hugely popular among youngsters these are easily a target customer for every online company.
Secondly there are no other companies available to compete with WhatsApp business API in this specific sector.
WhatsApp pay –
What’s up has introduced the payment system 1 or 2 years ago. However, the payment system is available for very limited countries over the World such as India and Brazil.
Users can pay their payment through WhatsApp to online platforms or offline merchants. During this payment WhatsApp takes it cuts from merchandise or online businesses what they get during the payment, but it does not charge any single penny from users, and this is how WhatsApp earn money.
WhatsApp earn money by Selling uses data –
Compass serials WhatsApp parent company Meta entered into a controversy due to some alignment created against the company that it uses users’ personal data secretly to sell to other platforms or to use for its other companies like Facebook and enter Instagram.
Those elevations are created by different institutions all over the world making those allegations more constructive and proven. But as expected meta–CEO Mark Zuckerberg continuously rejects those allegations.
Now you need to understand what kind of data is used and how it is converted as a money-making machine.
Those Data are usually collected to so target it as for every specific user for example if you go to find some T-shirt on a app, later you will find other different types of t-shirt related ads for upcoming few days.
If you talk about WhatsApp can read your personal messages with an AI enable message reader to find your interest refracted on your messages. And this is how your data is used to make money, although WhatsApp is officially dependent upon end to end the encryption model.
Expected future revenue system in WhatsApp –
At present the revenue model is not sustainable for the long term. Despite it being used by 2 billion users it makes revenue only around less than 1 billion dollars which is very low compared with its competitors. It is projected that WhatsApp can ramp up its revenue to 25-30 billion dollars annually if WhatsApp seriously focuses on its revenue model.
Ads revenue –
let’s look on other online free social media platforms. You might be thinking that social media apps are free and make its majority revenue by showing their ads.
Some rumors are spread that-
will WhatsApp earn money through add revenue? or not.
Subscription model-
This model is commonly used among the Ott platforms worldwide. At that system WhatsApp can introduce a subscription model by offering some extra features. WhatsApp should be free for all with its primary features to keep its market share but additionally, it can offer subscriptions to targeted audiences providing some additional services and features. At last, I have to say that WhatsApp earn money from its loyal user base all over the world.
I strongly believe, WhatsApp is considering for getting into these models as WhatsApp’s main competitor telegram has already entered on this model to increase its revenue.
Conclusion – How WhatsApp earn money? –
In this article I have tried my best considering your question to give a proper collective answer in detail. All of those points I have written are available on the official site, but I have also stated some serious allegations explaining how WhatsApp misuses its user’s data. I know that 99% of users does not even take care of it but there are a very small percentage of people who are afraid of their personal data might be stolen and used secretly by WhatsApp. My advice to use other messaging platforms or SMS systems where you would believe security transparency will be strictly followed. There is no doubt that those frequent allegations against WhatsApp left people thinking about WhatsApp loyalty towards users, making damages on the reputation of meta which might be converted into economic loss. Depending upon the latest report WhatsApp might updates the app with upcoming exciting features considering its competitor telegram. Hopefully you have got your answer to the question of- how WhatsApp earn money?
